Sony announces new technologies to HDR and 4K on new BRAVIA XD93

Among the producers present at CES in Las Vegas could not miss Sony announced that among the many new a new range of BRAVIA TVs equipped with latest generation technology in the field of 4K and HDR.

At its booth at CES in Las Vegas in progress at this time, the Japanese giant Sony shows its new series of TVs characterized by 4K resolution and the HDR technology, whose yield is guaranteed in terms of quality by a series of New technologies on display for the first time on the occasion of the festival American.

These include the latest technology Backlight Drive Master, designed to maximize brightness and contrast and to express the full potential of 4K HDR. Visitors will see Backlight Master Drive in action on a prototype 85″ that guarantees a precision backlight through a direct LED backlight and high density.

Combined with X-tended Dynamic Range ™ PRO, the backlight technology Master Drive achieves a dynamic range of unprecedented and greatly improved the realism and depth of the scenes. The blacks have never been as intense and the lights so prominent; with a peak brightness of 4,000 nit, the images become so convincing to come to life before the eyes of the spectators.

From 2016, the BRAVIA compatible with the contents in this format will use the logo ” 4K HDR “, to explain to consumers that, with this TV, will be sure to have an immersive viewing experience and ready for the future. The new range of BRAVIA LCD 4K XD93 offers the newest technology Slim Backlight Drive™ from Sony that brings image quality to new levels drawing on the best content 4K HDR.

During the press conference, in addition, Sony unveiled ULTRA, the new app from Sony Pictures Home Entertainment that will land in the United States over the next few months. With ULTRA, you can buy and watch streaming movies and TV 4K HDR shows directly on Sony BRAVIA televisions, choosing from the latest hits or classic proposed by 4K digital catalog of Sony Pictures.