A billion dollars, this is the figure that Google paid to Apple to ensure that its search engine would remain the default on iOS.
It’s fairly common knowledge that Apple and Google have a monetary agreement that ensures the Mountain View company’s presence on the Mobile Safari browser on iOS devices. The details of the agreement were unspoken but over the years, especially the more purely pecuniary, at least until the last few hours. To reveal some details of the economic agreements between the two competitors was Bloomberg, who came into possession of certain documents relating to the trial between Oracle and Google on copyright.
It was discovered, in other words, that Google pays a lot of money to secure the right to remain in first place among the choices of the iPhone browser search engine and iPad, an element that probably is not surprising that much. This is not on a flat-rate agreement, but Apple receives a percentage of revenue that Google earns from searches conducted on iOS devices. And in 2014 this figure amounted to a total of $1 billion.
Google pays a lot of money to stay in first position on Safari for iPhone and iPad.
The Bloomberg revelations are consistent with the stated similar rumors a few years ago, in 2012, when it was assumed that Google had paid about $ 1 billion even then to secure the coveted privilege. We also know how much is the percentage of revenue that it is for Apple, according to the two companies agreements. This was revealed was a witness during the trial, that he admitted that Apple requires 34% of revenue.
It is clear that Google does not want this information to be revealed to the general public, as they may impede commercial operations of the company with other partners, which may in turn require higher percentages views swollen fees allocated to the coffers of Cupertino. It is speculated in the past that the agreement between Google and Apple for searches on iOS may end in 2015, with the iPhone and iPad that you would trust to Yahoo or Bing as the default solution.
But it seems that Apple has failed to strike better deals with other companies, and it is likely that Apple has renewed its agreements with Google. Moreover, it is an agreement that pleases both parties: on the one hand, Google is the search engine most appreciated and popular among the masses, on the other the presence on Apple smartphones, among the most famous in the world, is tempting even the Mountain View company: ” We would like to continue our partnership with Apple, ” he said recently Omid Kordestani of Google. ” And we are doing our best to work with them. That’s all I can say for now. “