A new series of spots produced by Microsoft back to emphasize the potential of the Windows 10 operating system, not sparing a few digs at Mac of Apple devices.
The Windows 10 operating system is the Microsoft’s flagship product which, understandably, is pushing the accelerator on the marketing machine to promote it better even than seven months after the launch, efforts are justified by the desire to cross the finish line of a billion Windows 10 devices within the next 2-3 years.
A new series of promotional videos posted in recent in Windows YouTube official channel back to highlight some of the strengths of the latest release of the Windows operating system, not sparing a few digs at Apple OS X devices. In each video not missing a reference to a specific feature of Windows 10 present and absent in Mac OS X.
https://youtu.be/k6SVsf0k2i0
In each spot and Kristie Jess, presented as ” real people paid to true opinions “, illustrating how the Windows 10 PC are useful to carry out the activities covered by the commercials, or resorting to multimedia for teaching children subjects linked to the insect world.
These methods include several features that the Mac devices, at the moment, do not have: the support at Cortana and tactile interface, to get to Windows Hello, the authentication system based on scanning of biometric data.
https://youtu.be/ln5LU532GuY
https://youtu.be/WHoHKjjttvQ
https://youtu.be/VOV1tQpgAs8
To confront are not only two companies but two different ways of conceiving the personal computer. On one side with Microsoft Windows 10 it has created a unique platform, created to better adapt to any type of device, notebook, or tablet, and with hybrid devices offers the user the best of both worlds.
Other Apple continues to pursue a trade policy that follows more ” traditional ” canons to give body to the Mac laptops and mobile platform that maintains distinct from that of the fixed – side from an iOS for iPhone and iPad, on the other OS X for Mac.
Everyone will find one or the other approach that best meets their needs, provided that, albeit to a lesser degree of what happened with Windows 10, the trend towards convergence between fixed and mobile emerges progressively in the catalog of Apple products.