It is now increasingly a fact: Polaroid threw in the towel just before the camera market in instant printing gave signs of recovery. Since the historic brand images ready to use, in development instant decided to leave the market, we have seen the success of the app clearly inspired by the style typical of the Polaroid photo – Instagram on all – but also the creation of projects such as Socialmatic that leave wide open the primary inspiration.
Those who have held firm were Fujifilm, which has continued to update its line Instax. Featuring not just pocket size, the Fujifilm Instax instant cameras with development in recent years have continued to guard their market and are now ready to take the train back in vogue for this type of analog photography, a phenomenon that a bit around the world is recovering foot.
The new Instax Mini 90 Neo Classic has all it takes to get noticed by the younger audience in search of something nostalgic: smaller size and design clearly inspired by retro cameras like Fujifilm X-Pro1 and Fujifilm X100.
Candid, but also quite evolved, with lithium battery, different shooting modes (including the Macro), threaded hole for mounting on a tripod, the possibility of double exposures and shooting in bulb mode makes it an interesting tool for those looking for a very particular style.
The price is not really popular, with a price of about $210, but we are certain that several people will be able to return to analogue and succeed in bringing this world to a slice of the digital natives. The availability is expected to begin next spring.
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