HP will continue to sell computers with Beats Audio Brand

After the agreement for the acquisition by Apple Beats Music, HP will continue to offer notebooks with Beats Audio technology and brand. Products with this brand represent between 15% and 20% of the products sold by HP. After the agreement for the acquisition by Apple Beats Music, HP will continue to offer notebooks with Beats Audio technology and brand. Does not make indifferent as products under this brand represent between 15% and 20% of the products sold by HP.

The acquisition of Apple puts an end to the agreement and the U.S. computer maker will continue to offer products with this brand until the end of 2015 and will launch new products with the technologies of Beats later this year.

The Beats brand has allowed HP to differentiate itself from other manufacturers. HP products the Beats brand is listed as a synonym for ” Best Sound ” and ” the fullest audio experience available on a PC. ” HP sells not only desktop and laptop PCs with Beat’s technology, but also headphones and tablets.

Recall that according to many, the real deal for Apple was not the acquisition of technologies of Beats, but the entrance of the co-founders of the latter: Jimmy Iovine and Dr. Dre will become part of the house of Apple.

Apple acquires two companies for a total of $ 3 billion, consisting of a purchase price of approximately $ 2.6 billion and approximately $ 400 million that will mature over time.