The tablet sales are slowing down, opening up space for ultraportables
There is always much interest in the tablet solutions on a global level, but the spread of these devices is so high as to have led to a slowdown in sales. To benefit from the old PC, even if it declined in the mobile ultraportable models that combine the flexibility of use in lightness. The sale of tablet devices continues during 2014 to be characterized by a positive rate, 9.5% compared to 2013, taking as reference the most-recent data published by Gartner.
The growth is much lower than in recent years: in 2013 the sales were increased by 55% over the previous year.
To motivate this dynamic change of approach on the part of consumers, thanks to the technological evolution of the last generations of tablets tend to buy new ones after a longer period than in the past. It is estimated that for 2018, we will arrive at an average period of three years between buying a tablet and its update.
The tablet of the previous generation also tends to stay within the family context, being channeled to other people that do not have a tablet. This on the one hand allows to extend the user base of tablet systems, but the other does not create a safety valve for new commercial products that are presented on the market.
The users are also increasingly interested in solutions of the hybrid type that can embody different typical mode of use of the PC world from one side of the tablet and the other.
The market continues to reward smartphone solutions, for which we continue to anticipate a growth in sales volumes for both the 2014 as for next year approaching the threshold levels of the 2 billion devices sold in 2015 thanks to the growing demand for solutions with low cost. The PC market is showing signs of contraction for the standard solutions such as desktop and notebook computers, but sees signs of growing interest in the segment of ultra-portable solutions. If until recently this was characterized by the sun proposals Ultrabook now we are faced with various types of products, with 2-in-1 and hybrids that are proposed to meet the needs of consumers.
Hence that the challenge for manufacturers of PC solutions will be to find room for growth in this sector, for which it is estimated that sales of over 37 million pieces in 2014 to grow to 64 million in 2015, Overall the market PC is in any case given the rise, increasing from 314 million in 2014 to the expected 325 million next year and capable of total numbers higher than those of the solution’s tablet (229 million in 2014 and 272 million in 2015).
