Amazon Announces Fire Phone, the new mobile phone company in Seattle. It has a 4.7-inch screen, a custom Android operating system and a significant number of innovations: from a camera advanced the ability to recognize millions of objects and suggest purchases. For now only available in the USA.
Expected and announced, arrives, presented by Jeff Bezos comes the Amazon Phone Fire, Amazon’s first smartphone and news out there, from the ability to recognize objects and help customers make purchases, using a technology called Firefly, that will certainly make noise. But let’s start from the beginning.
The phone, called the Fire, as the whole range of Amazon tablet, is a basic Android phone, even if it turns the classic (for Amazon) and Fire customized version of Android OS version 3.5. From a hardware perspective, the mobile phone has a 4.7 inch display (maximum size, Jeff Bezos says, that you can think of to use, if you want to use the phone with one hand) with 1280 x 720 resolution and 315 ppi, processors from 800 2.2GHz Quad-core Snapdragon CPU with Adreno 330 GPU and 2GB of RAM.
The keys are made of aluminum and the device is equipped with an additional button for shots with the rear camera, 13 MP, optical stabilizer and lens with f/2.0 aperture, defined by Jeff Bezos as extremely suitable for capturing images with low light, which offset by a 2.1 MP front camera. A sound level of the device has dual stereo speakers with Dolby Digital Plus sound, In the box you will find a pair of premium headphones with anti-tangle cable.
The Amazon Fire phone, as mentioned, is not lacking in innovation. One of the most anticipated and announced is based on four fronts cameras, capable of activating the so-called Dynamic Perspective feature that allows the user to orient the device and see the images rotate and move in perspective; an active function in the menu.
It is a kind of 3D without glasses that is particularly useful in maps, to get a perspective view of the streets, or in games, to add more depth to the action. It will also be possible to scroll through the pages with gestures.
A very less heralded and designed to make the Amazon Fire phone a product unlike anything we have seen to date, is Firefly Technology; thanks to it we can use the phone to get information about objects, music, movies. Firefly through Amazon, that will read barcodes, QR codes, but also the profile of some objects, you can suggest the availability of e-commerce company for an immediate purchase.
A particularly useful function for the showrooming and to increase the conversion rate on-the-go from the users of the service. According to Amazon Firefly can recognize, in a way or another, hundreds of millions of products; you can even read the street names and phone numbers from a significant distance, by automating many tasks that would be required in the absence of Firefly, typing text.
Even the Amazon Phone Fire includes Mayday then, the service already seen with the Kindle Fire, which allows users to communicate directly with the customer service from Amazon, in case they are unable to use with your device. Obviously, the phone is fully integrated with all the company’s services, particularly video content, the Amazon Appstore games, books and music, while also offering unlimited space for storage of pictures taken.