After the acquisition of Beats, Apple will maintain active applications for Android and Windows Phone. A good way to secure the sale of music subscriptions to a wider range of users, without even spending the Apple brand in their respective markets digital Google and Windows Phone.
The acquisition of Beats by the house of Cupertino, which took place a few days ago for $ 3 billion will have direct negative consequences on Apple’s competitors. It’s official that the application’s Beats Music for Android and Windows Phone will continue to exist and function properly. The news was confirmed by Eddy Cue during a conference held last Wednesday.
It is a pretty significant change for Apple, which historically has always stopped the operation of applications on other platform’s competitors as a result of the acquisition. In this way, the house of Cupertino has still found a way to sell music subscriptions to a still wider range of users, and not even use the name Apple in the foreground. In short, if the past few months there was talk of a possible release of iTunes also on Google Play, the house could cover more or less to achieve the same result, without even spending your name directly on the digital showcase of the Google competitor.
In any case, it is interesting to note that the official website Beats Music now shows the application running only on an iPhone 5s, while the references to Google and Microsoft’s platforms remain on the bottom of the page and are confined only to small banners with links related to downloading applications on their store.
Presumably, Apple will keep the application active even Beats for Windows 8, will remain as iTunes software that can be used on PCs with Microsoft Windows operating system only on the desktop side, therefore, incompatible with the interface based on the live tile interface Metro adopted.