Blocked 780 million malicious advertising from Google, only in 2015
The Mountain View company has released the annual report of annoying banner disposal operations within their advertising sales.
Like every year, Google has released its annual report of ” Bad Ads “, advertisements troublesome because invasive or containing malware. The festival this year changed its name, becoming ” Better Ads Report 2015 “, but keeps the basic objective: to make the way it protects its service by spam content, inappropriate or dangerous and, of course, improves the reflection of the user experience for users within its advertising sales.
In the report, it states that only in 2015 Google has blocked more than 780 million discovered advertising in contravention of the guidelines. Among these, we find banners that advertise counterfeit goods. Pharmaceutical products not approved or misleading labels, fraud related to weight loss and the like, phishing and banner of unwanted software. also they have been blocked 17 million ” trick to click ” ads designed to be mistaken for system alerts.
” Some annoying ads, such as those for products to help people with weight loss by deception, lead people astray. Others help fraudsters to commit fraud, such as those that lead to phishing sites that push them once the people to hand over personal information, ” Google writes. ” Through a combination of computer algorithms and human intervention we are able to block the large majority of annoying advertisements before they are submitted. ”
Google relies on its machine learning algorithms to ensure maximum efficiency possible, but what is surprising is that the company employs a team of about a thousand people dedicated exclusively to improving Web browsing experience for end users by eliminating those that they are considered ” bad ads “. Among the 780 million eliminations, but we also find content very different from simple banner ads.
Statistics are even sites and applications grossly cunningly designed. For example, there are 25,000 applications containing Google ads placed next to other keys in order to induce the ” Misclick ” the user, ie bringing it to click a content and not what really interested. In total, Google has refused to collaborate with 1.4 million sites and applications that were not covered in the guidelines.
The company plans for the future to introduce new safety technologies in order to ensure freedom from malware and bots within its circuits banner, forcing advertisers to accept new restrictions on what can be advertised in the lodging of weight loss, probably the most problematic for the company.
