Chrome blocks default advertisements in Flash
Announced last June, the change is expected to improve the efficiency of the web browser. Chrome will block the advertising developed in Flash by default, which will be activated only if requested by the user.
Google announced that Chrome would begin to block the display of web pages some advertising content developed in Adobe Flash. It is a change aimed at maximum energy efficiency and performance (reducing the work load on the hardware of the system), and also to safety. The company announced that the news will be introduced as from 1 September.
Google wrote: ” When you’re on a web page running Flash content, we’ll pause content (such as Flash animations) that are not central to the page, keeping active while playing the central contents (such as a video) “. This is yet another shove to the programming language from Adobe, that certainly is not the maximum efficiency.
The same Adobe is aware of it and it was the company to develop in collaboration with Google the part of the software needed to identify the importance of Flash content on the page displayed. The feature is already present on Chrome for some time but effective September 1 will be set as the default browser on Google, the user can still change it at their own discretion.
Similarly, the user can activate it right away. You can just go to Settings in Chrome, select ” Show advanced settings … ” and press the ” Content Settings “. In the category of plug-in has three settings: Run content of all plug-in detects and perform important content plug-in and let me choose when to run the contents of the plug-in.
The first is the more lenient option and is now used by default, while the second will be the setting, you use Chrome effective September 1 from the first start. The third option is to be selected if you do not want Flash content to start automatically in any case, and it is your responsibility to send them running.
Although the plug-in will be blocked the user can launch them by clicking on the content: ” If we pause something you’re interested you can simply click on it to start playback again, ” wrote Google in June. The innovation is aimed at improving the efficiency of the browser, the practice of which Big G is working hard to make Chrome less resource hungry.
But not only. Google wants a fact that advertisers will switch to HTML5 whose banner will be always active and, at the same time, considerably lighter. AdWords already converts the Flash banner posted on the platform in HTML5, and provides specific tools if the conversion is not possible automatically.
