Chromecasts beats Apple TV: It is the best-selling streaming media device of 2015
A recent report from Strategy analysts track the performance of the market for devices dedicated to streaming media content. The first place you place the Google Chromecast recently declined in the second variant.
A recent study prepared by Strategy Analytics focuses on the market of devices dedicated to streaming media content. A segment dominated by Amazon, Apple, Google and Roku, which leaves little room for other manufacturers of similar equipment.
About 8 out of 10 devices are produced by one of the four companies mentioned, but to soar over all is Google with its Chromecasts, now in its second generation at the end of 2015 and even declined in the version dedicated to the streaming of audio content only.
The Chromecast market share increased compared to 2014, thanks to the renewal of the offer. Among the strengths of Google Figure solution undoubtedly the low price tag that allows you to ” make smart ” TV with a figure in the market is just under $40.
The price is one of the elements that marks the difference greater than the Apple TV, whose market share in 2015 decreased from the previous year, despite the arrival of the fourth generation of the product. Apple sells the latest and updated version at a price that starts from $149.
In terms of Apple’s total deliveries can boast a larger installed base, having begun to explore the specific market segment before the other competitors. Since the launch of the first Apple TV in 2007 of the house of Cupertino it has delivered 37 million units.
The Google Chromecast in about two and a half years, was close to 30 million units, showing an obvious greater ability to spread. Rounding out the Roku framework, with 20 million pieces and Amazon with about 10 million units.
Chromecasts and Apple TV are placed in a market that, according to estimates by Strategy Analytics, is growing rapidly, namely that of ” Connected TV Devices “, products that include not only sticks and hubs such as Chromecast and Apple TV, but also Blue Ray players and game consoles that support the reception of streaming media streaming.
In the fourth quarter of 2015 this category of products, which can be a viable option to add features ” smart ” to a TV that is not smart – have set a new record of deliveries by 84 million units.
