The Gold Beats Pro headphones are made by Beats limited edition (only 24 copies) and given to Germany’s world champion. To celebrate the victory of the World Cup Brazil 2014, Beats has created a limited version of his Beats Pro, Gold Beats Pro made as the name in gold.
The headphones, which at first glance can be defined in many ways except that in line with the minimalism of Jonathan Ive, designer of Apple, the parent company of Beats were produced in 24 specimens, which were then given away to 23 players Germany world champion and coach Joachim Löw.
For the presentation of the new Gold Beats Pro was also called Naomi Campbell. The supermodel, who also never made of the understatements his personal style, he wore an outfit perfectly suited to celebrations, with golden dress and makeup and so many gold balls, then the protagonist of a photo-shoot video while wearing also the Gold Beats Pro.
This initiative will probably be the last designed by Beats for the promotion of its products during the World Cup 2014: although Sony had obtained the exclusive sponsor of the event, Beats vanquished opponent getting the visibility outside of the official events, succeeding promotion through exclusive initiatives, or managing or show its products in occasions of everyday life.
To the realization of these Gold Beats Pro headphones will give more visibility to the brand and the product, and probably puts the seal to the company’s initiatives for the World Cup, that in terms of image can be considered a success for the company. Here are some moments of the shooting Naomi Campbell.