Google buys Fitbit to directly enter the world of wearables
The news was in the air for days and is made official: for just over 2 billion dollars in value, Google detects Fitbit with the intent to gain a more solid position in the world of wearables.
Google has announced that it has signed a definitive agreement for the acquisition of Fitbit, a company engaged in the wearables device sector well known for its fitness bracelets and for the range of smartwatches.
The deal has a value of approximately $2.1 billion: for each Fitbit share Google will pay $7.35 in cash. The goal of this acquisition is to expand Google’s presence and investments in the wearables sector and all that revolves around its Wear OS operating system, with the possibility that this will also lead the American company to develop its own products. hardware.
The parallelism with Apple is evident, which integrates both the software and hardware components internally to present itself in the wearables sector. Now Google will be able, if desired, not only to collaborate with the various wearables manufacturers on the market but also to develop its own solutions in a mirror of what it already does with the smartphone solutions of the Pixel range.
James Park, CEO of Fitbit, commented on the acquisition highlighting how Fitbit will now be able to benefit from Google’s resources and global platform to continue development and investments in the wearables sector.
Observing the market trend of the company in recent years, this has become a real necessity for Fitbit: the company has not been able to replicate in the smartwatch sector the commercial success collected with its range of fitness bracelets and this has led important repercussions in terms of market share.
We will see over the next few months how the acquisition of Fitbit will lead Google to change its Wear OS operating system: the same company has remarked how it intends to invest even more in the development of this software component.
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