Google is developing an integrated ad-blocker on Chrome
It seems paradoxical but is the most logical solution: Google could fight the block in banner views with a proprietary ad-blocker.
Most of Google’s revenue, or Alphabet, that you want, comes from revenue from online advertising. It looks as though weird that the Mountain View company is developing an integrated ad-blocker on Chrome. A move that others have already done is not based on their advertising revenue, but it seems that Big G is also considering the latest voices leaked through the Wall Street Journal.
Chrome may then have its ad-blocker, both on the desktop and mobile (even Safari on the iPhone accepts extensions to eliminate advertisements). It will be an option that you will have to manually activate and, once done.
You will not be able to play all banners considered ” unacceptable ” through the definitions of the Coalition for Better Ads group. Among those that will be deleted, there will be pop-ups, auto-play videos, full-screen banners, and more.
The company is still considering how to implement the new option: Among the chances of eliminating all banners on the page if it contains at least one ” unacceptable ” so push site managers not to continue with this practice; Or you might block the single banner that does not meet the requirements set by the group. When contacted by several US headmasters, Google refused to comment on the leaked news across the Journal.
That Google goes down in the field of ad blocking is not so absurd. The company depends on online advertising, and an integrated blocking tool for the world’s most widely used browser may dramatically compromise its revenue. In this case, Google has the interest to persuade users not to use third-party tools, especially to have more control over what can be shown or not.
In the past, the companies at the base of these tools required payments to some large-size websites to unlock the banner display inside. Google has never been shown permissive to invasive or potentially dangerous banners, and has long blocked pop-ups in new tabs or shows alerts in the presence of malware. With an ad-blocker Google could offer new features to ” clean up ” the pages and keep users safe and happy.
