Google Launches Its Web Designer – A tool for rich media advertising

Advertising is the life of trade. Google knows this, that from advertising picks up a good chunk of its revenue, allowing for some time to provide free services with quality close to or sometimes higher than the paid product’s free listings.

Now in Mountain View intend to raise the level of the latter, providing new tools dedicated as a Google Web Designer. An instrument that has a good chance goes well beyond its main goal.

The application for PC and Mac in Beta and already mostly, looks like you can see a very focused approach to the WYSIWYG (What You See Is What You Get), which will make happy those who prefer a more graphic the creation of banners or web pages. Those who are oriented on the direct of code, they can do it too.

Dual mode for the management of animations, a simple in which the elements are displayed in order of their inclusion on the timeline at the bottom, in which an advanced, not dissimilar from the timeline of Flash components appeared separately thus ensuring a finer control. There is no lack built-in 2D/3D vector graphics and manipulation, as well as items ready for fast (maps, videos and more).

The ultimate goal is the creation of posts in HTML5 by the high rate of multimedia for circuits Google advertising and if desired, including third parties. A Mountain View predicted that they will overcome within the next two years, the ” common ” animations created in Flash. Those created with Web Designer, ensure, from the outset are adapted for any device, from your smartphone to your computer desktop. But to go deeper, you can see much more potential for this instrument.

Potential that makes it partly a real editor for creating web pages more traditional. In part because it is good to be realistic, did not own all the elements necessary for the purpose, not replace Dreamweaver from day to day, maybe Edge could suffer more in this initial period. It is conceivable that, after Beta, the range of Web Designer increases, as is often seen for Google’s products that start with a certain vision and then become more and more complete in order to address the main competitor in that area. Attention to the sector in Adobe, rather than Apple or Microsoft, will have to take good note standing ready with countermeasures.