Google launches Shoelace: the new social network to communicate with people from the same interests

After the closure of Google Plus, the Mountain View company is trying to re-enter the world of social networks with a new project being launched. It’s called Shoelace, and it’s a platform that allows people to get in touch with each other. The peculiarity lies in the fact that these are geographically close and share the same interests. The app will facilitate the organization of meetings and events.

Google Shoelace: How it works

The platform is a bit different from the traditional ones that dominate the sector: the idea is to get to know people and make friends based on common interests and make it easier to organize an event or follow one with others. In short, a friendship different from that of Facebook or the follow-up to Twitter. Shoelace, for the moment, accessible only by invitation and only in the New York City area, would seem to want to cross things to do and events that seem to go for the most even on Facebook.

Shoelace is the result of the Big G Area 120 experimental work group that intends to proceed slowly with availability in other markets. Currently, Shoelace will rely mostly on the contribution of real users who will suggest daily activities and will check the user requests to join the communities. This could include the search for specific community organizers in the project development plans, aimed at making the content management of the platform more fluid and orderly.

The application, released in the Android and iOS versions, is characterized by an interface ready to leverage the use of emoji and is designed to allow the user to select their own interests (from running to animals through reading, sport and art) and get in touch with those who share them nearby. There is no lack of organized activities in which to take part and a map within which to geolocate them.