Google will remove Flash from advertisements in 2017
With the exception of the current video to all advertising in Flash will be blocked on AdWords circuit from January 2, 2017.
Adobe Flash go forward, and this is certainly not new. We are seeing some years now to his fate announced by the arrival of the HTML5 standard. It is a software especially for the realization of graphic content or vector animations, which were also created games or complex websites, which has made the history of the Internet. But fortunately, it will eventually be anchored in the past.
Cornerstone of the evolution of the Web, Adobe Flash has distinguished in time to not be the most impregnable software. The security problems of developed with Flash content are known a little at all, and that is why over time has been increasingly abandoned by the big names. Emblematic of the absence of the first iPhone in 2007, with Apple’s move that was very brave, but that over time has been very forward-looking.
The last drubbing received by Adobe for its Flash has arrived in recent hours by Google, the company that announced on page Google+AdWords that will eliminate all of the Flash from its advertising sales. Google Display Network and DoubleClick Digital Marketing become ” 100% HTML5 “. From the month of June 2016, Google will refuse all new advertising programmed in Flash by advertisers.
The death of Flash on the advertising circuit of Mountain View was decreed for January 2, 2017, the date on which the company will block all such Flash, even the old ones and already in circulation. The only exception will be given by video to perhaps the most intrusive, as the company points out that the ” video to Flash made will not be involved in the news. ” It is time that Google’s practice a crusade against Flash advertising, for instance, by publishing guides and tools for converting all content in HTML5.
Only today, he said a strict maneuver against the software, announcing the almost total blockade of its advertising channels. Even the rest of Adobe believes in his creation. He recently eliminated the Flash Professional development, and in recent hours has announced Adobe Animate to realize entirely in HTML5 projects.
