Here is the new Facebook logo, soon on all the company’s apps

The new Facebook logo uses simple fonts and colors of your choice based on the intended use. The main objective of Zuckerberg with the new branding is clear, and it was explained concisely in a new post on the official blog: to make it understood at a very quick glance that the app performed is part of the social giant.

The logo only reads Facebook, with extremely simple and at the same time recognizable graphics. The word is indicated in all capitals and, in the post, we see it in a single version that presents a continuous mix of colors.

In reality, within the various apps owned by Zuckerberg, it will be reproduced statically: with the typical gradients of the Instagram logo on the photo-sharing service, in green on WhatsApp, or even in black within the various Settings pages of apps.

On the Facebook app, the logo will remain the typical blue of the social network par excellence. When? To date, an official date of the roll-out of the new branding has not been released, but we know that the transition will take place shortly. The official post reads ” in the coming weeks “.

Starting from the beginning of this new phase, the various Zuckerberg apps will show more clearly the wording ” Facebook “, using the font you see on this page. An inscription already present today, but which in the future will be much more recognizable.

After more than 15 years from its creation, Facebook is much more than a simple social network, but a larger company capable of incorporating different services, and the new branding represents a first attempt to separate the Facebook brand from the social network launched in 2004.

The new logo was ” designed for clarity “, with the aim of ” creating a visual distinction between the company and the app, ” the company wrote in the post. At the same time, the goal of adding ” Facebook ” to each app is to let the user know that those apps have ” shared infrastructure “, and depend on the same teams.

Facebook (company) is likely to want to clearly separate all other apps from Facebook (social networks), especially because of the many controversies it has faced. In this way, Facebook implies that company and service are two different things, and the various applications – although closely related to the company – do not have the same purposes as the social network.

Presenting the Facebook name (which is less and less used by young people) in apps such as Instagram and WhatsApp (which are very popular) could improve the perception that users have on the Facebook brand, even if the association could cost a little to apps that show the brand.