Lexar announces the end of the memorial division. The end of a brand.
Micron officially announces the blockade of Lexar memory production. The end of a brand that still had to say a lot in this industry with quality products and with great value for money.
Lexar memories will only be a reminder. The news has appeared for a few hours on their Micron blog and concerns the division of removable storage. That is the one that realizes and controls the realization of the cards for the cameras.
In this case, it is read in the portal as the company’s decision to suspend the entire portfolio of flash memory markets that seems to have become less costly than production and staff costs.
The company note states: ” The decision was made in a broader plan of the company that wants to focus on growing opportunities in the markets and the highest value channels and channels. ” The decision seems to be purely ” economic “ with a Lexar company look to more lucrative categories that allow it to become even more competitive. The decision is surprising, especially as the sales in the memory’s sector were still in good standing with respect to competition.
However, the company has confirmed that it will continue to support its customers throughout the transition period. In this case, it is not known if the suspension will be partial or if it will be definitive. Moreover, just from the Micron blog comes the statement of the possibility that partly or totally the Lexar section can be sold to third parties, thus defining the disinterest for this sector from the top floors.
We know that the Lexar name is synonymous not only with classic camcorder cards, but also Secure Digital, Compact Flash, USB flash drives, readers and disks like the renowned Portable SSD. In short, a range of products will disappear completely and who knows if they will come back in the near future.
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