Lytro digital camera with 8X zoom – Our unique technology
” Lytro must defend its case against the growing emergence of applications that simulate the effects of plenoptic camera. ” Lytro responds to the remote smartphone manufacturers that have developed in recent months to re-focus technologies that allow you to choose the focus after shooting. If the company was reduced to only one technology to re-focus, smartphones raise issues and concerns not indifferent.
But we believe strongly in the technology related to the capture of relevant data. The way in which the camera is plenoptic editing images with meaningful data, an aspect which has wider benefits.
There are several applications developed by various software vendors that offer the technology to refocus, but they all have a significant difference compared with Lytro: refocus while in the case of Lytro is obtained at the hardware level, in the case of applications it instead of an effect simulated by software, except that, to make a parallel pass between optical zoom and digital zoom.
Each manufacturer has used different techniques: Nokia with its app Refocus decided to get the effect by taking multiple versions of the same images each with a different depth of field focus; Google instead with its app Google Camera has opted for the development of an algorithm capable of mapping the 3D image and simulate following the change of focus, so developing the image.
For Lytro is therefore now time to respond to the competition: the first (and only) plenoptic camera is now about two years old and despite the innovation, was not greeted with enthusiasm by the image quality, judged by many mediocre. Then the next will be a winning move, to ensure that the company is not overwhelmed by the inexorable advance of smartphones, which are increasingly squeezing sales of digital cameras.
From there you will be able to precisely choose the focus point of the image, change perspective and share images on various social networks. Unlike the aforementioned Android application that requires a slow movement of the device in order to acquire the photograph from multiple angles (and therefore useful only on static devices), the Lytro Light Field Camera performs a single shot, instantaneous, even on moving subjects because, given the possibility to choose only after the fire, there is no need to waste time with the focus.
Beautifully designed and unique, the Lytro Light Field Camera is equipped with a button through which you can take pictures, and a small screen through which to control and choose the settings menu. The body is made of aluminum, sturdy, yet lightweight, while the lens is equipped with an 8x optical zoom with a bright constant aperture f / 2 and manual exposure control. For owners of iOS devices is available for the official application Lytro that allows you to send images via Wi-Fi with iPhone or iPad and share them on social networks, like Twitter, Facebook, but also via SMS.
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