Emerge the first prices for films distributed in 4K Ultra HD, the new standard that aims to replace the Blu-ray for the distribution of high-resolution films combined HDR technologies. Debut in March 2016.
As of March 1, the film distribution company Lionsgate Home Entertainment will launch the marketing of the first titles of 4K Ultra HD support. This is the new standard for distribution on optical media of high resolution film, able to make the most of the new generation of TVs with 4K resolution as well as with support for technology HDR (High Dynamic Range).
Consumers will thus offer the opportunity to benefit from a much higher image quality than that provided by Blu-ray discs on the market. Beside the increased video resolution, 4 times higher than Full HD, the new media will allow it to increase the contrast and color gamut via HDR obviously making use of a compatible TV.
The announcement also allows us to take stock of those that will be the final sale price of the first supports 4K Ultra HD: Lionsgate Home Entertainment reports a suggested price list for the North American market for $ 42.99 plus tax for films Sicario and The Last Witch Hunter, a figure that drops to $22.99 plus tax for Ender’s Game and The Expendables 3. Each film will be provided in the format 4K Ultra HD on optical media, alongside a copy in full HD format.
In comparison with the Blu-ray currently present ones 4K Ultra HD on the market supports show a cost that is far higher than at the time, justified by their novelty and being technologically far more advanced. It remains to be seen whether the distribution pattern of native 4K films for displays will embrace this more optical format on diskette or by this standard will go quickly in the download distribution systems.
In the market you can buy already for television time with 4K resolution panel; models with support for HDR technologies will instead be on sale during the second half of the year with availability in volumes. It will be the season of Christmas sales in 2016 that these technologies will find mass distribution, as the expected prices will be anything but accessible to most fans.
4K and HDR are technologies that should revolutionize the TV market in the coming years. For this to happen, it will be indispensable to have native-like content, target that supports 4K Ultra HD aim to obtain, in addition to a general approach standardization HDR that manufacturers will adopt and sees at least at the present time different proposals appear on the market.