The Samsung Internet browser for Android supports ad blocking
The Korean manufacturer integrates in the browser of its Android smartphone APIs dedicated to the management of the locking system of the advertising notices. The beneficiaries will be the first Samsung smartphone with Android 5.0 and higher releases.
The integrated advertising on websites remains a controversial aspect of their experience of web browsing. On the one hand, users, for understandable reasons, are not well devices in front of an advertisement in the app particularly invasive, secondly, the advertising banners are an objective source of income for those who manage the site and provide content at no cost to the end user. The adblocking systems is the tools and plugins that integrated with your browser, allow you to filter advertising, are widespread in the desktop, a bit less in the cabinet.
Earlier this year, Apple has integrated the API to manage to block system in iOS and in the hours score, Samsung has shown a willingness to follow the same path. The recent update to version 4.0 of the web browser available for its Android devices 5.0 supports the new API for adblock.
The APIs operate in a manner similar to that of Apple: using them, developers are able to realize your Internet browser extensions of Samsung through which you can manage and block the advertising notices.
It correctly pointed out that the API put up by the Korean manufacturer working exclusively with its browser, you cannot use them, for example: with Google Chrome. The fact should not be excessively burdensome, since, judging by the number of Samsung browser downloads – 50 million installations – it is a software appreciated and used by users.
In practical terms, Adblock Fast is the first extension that takes advantage of the new APIs, it is distributed free of charge and it is an open-source software. The developers highlight the benefits of using extension that result in improved performance: not the ” weight ” of advertising web pages load more quickly, on average, 51% faster. Samsung has plans to extend the compatibility of your web browser to Android 4.x devices, then to benefit from new tools adblocking will be an even greater number of users.
The Samsung browser will soon be able to offer something more than the native Chrome browser, offering a feature particularly appreciated by the end users. It remains to determine the actual impact of the instrument just described on the revenues generated by advertising alerts. The feedback on the iOS platform are less catastrophic results – for those who generate profits from online advertising – than was initially proposed.
